Flip Sasser is a co-founder and CTO at Arches, a digital growth engine specializing in the e-commerce industry. Previously, he was the CTO at WholesomeCo, where he led the development of a custom e-commerce platform. He has extensive experience in product management and technology leadership, having held roles such as Chief Product Officer at Fixt Inc. and Head of Product at Groupon’s OrderUp. Flip holds an MBA in Entrepreneurship from Babson College and a BA in Sociology from the University of Denver.