Foqal brand guidelines
Everything you need to represent Foqal correctly — our logo, colors, typography, and voice. Partners, press, and customers are welcome to use these assets when writing about or integrating with Foqal.
ZIP · Brand guidelines PDF + 12 logo files (SVG and PNG) · PDF only
01 — Logo
Our logo
The Foqal logo pairs our brand icon — two hands meeting to form a heart, a symbol of teams supporting each other — with the lowercase foqal wordmark. The icon and wordmark have a fixed size and position relative to each other. Never rearrange them.
Color versions
Every logo comes in three versions. Choose the one that gives the strongest contrast with its background.
02 — Clear space & sizing
Give it room to breathe
Keep a minimum clear space around the logo equal to x — half the height of the brand icon. No text, images, or edges should enter this area. More space is always better.
Minimum size
Below these sizes the wordmark loses legibility. Switch to the brand icon when space is tighter.
- Logo — digital
- 96 px wide
- Logo — print
- 25 mm wide
- Icon — digital
- 16 px
- Icon — print
- 6 mm
03 — Logo usage
How to use the logo — and how not to
A consistent logo builds recognition and trust. Always use the official files and never modify them. If you're unsure whether a use is appropriate, reach out to our team before publishing.
Do
- Use the official files from this page — never redraw or retype the logo.
- Keep the minimum clear space on every side.
- Pick the version with the strongest contrast against its background.
- Scale proportionally, holding Shift when resizing.
Don't
Don't stretch, squash, or distort
Don't rotate or tilt
Don't change the colors
Don't add shadows, glows, or effects
Don't place on busy backgrounds
Don't use low-contrast combinations
Don't retype or swap the wordmark font
Don't crop or crowd the logo
04 — Color
Color palette
Indigo and cyan are the colors of our website and product. Foqal Blue and Harbor belong to the logo. Pair them with plenty of white space and slate neutrals. Click any value to copy it.
Primary & highlight colors
Used for buttons, links, highlights, icons, and charts across foqal.io.
- PrimaryFoqal Indigo
Our primary interface color — buttons, links, highlights, icons, and focus states across the website.
- HEX
- RGB
- CMYK
- HighlightSignal Cyan
Accent highlight. Pairs with Indigo in gradients, badges, charts, and callouts.
- HEX
- RGB
- CMYK
- Highlight on darkBright Cyan
The cyan accent on dark backgrounds, where it needs extra brightness.
- HEX
- RGB
- CMYK
Logo colors
Built into the logo artwork. Use them in brand graphics alongside the logo, not for interface elements.
- Logo primaryFoqal Blue
The color of the brand icon. Reserved for the logo and brand moments.
- HEX
- RGB
- CMYK
- Logo secondaryHarbor
The wordmark color. Use for the wordmark and supporting brand graphics.
- HEX
- RGB
- CMYK
Neutrals
Slate neutrals carry most of every layout, in both light and dark mode.
- Dark backgroundNight
Page background in dark mode.
- HEX
- RGB
- CMYK
- Text & dark surfaceSlate 900
Headlines and body text on light backgrounds; cards in dark mode.
- HEX
- RGB
- CMYK
- Muted textSlate 500
Secondary text, captions, and metadata.
- HEX
- RGB
- CMYK
- BordersSlate 200
Dividers, borders, and input outlines.
- HEX
- RGB
- CMYK
- Soft surfaceSlate 100
Muted panels and secondary buttons.
- HEX
- RGB
- CMYK
- Light backgroundWhite
Primary background and cards in light mode.
- HEX
- RGB
- CMYK
Proportions
Use roughly this balance across a layout. Neutrals carry the page; indigo and cyan are accents that draw the eye.
Accessibility
Slate 900 on White meets WCAG AAA. White text on Foqal Indigo (4.5:1) meets AA for body text. Signal Cyan and Foqal Blue on White are reserved for large text (24px+), icons, and graphics — never small body copy.
05 — Typography
Typography
Inter is our typeface for everything we write — product UI, website, decks, and documents. It's free, open source, and highly legible at every size. The wordmark is drawn from Montserrat and is always used as artwork, never typed.
Primary typeface
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
- Regular 400
- Medium 500
- Semibold 600
- Bold 700
Wordmark only
Montserrat
The wordmark is custom-kerned Montserrat Regular. Don't use Montserrat for headlines or body copy, and never recreate the wordmark by typing it.
Type scale
Use sentence case for headlines and buttons. Tighten letter-spacing on large headings and keep body text at a comfortable 1.5 line height.
- Display48 / 56 · Bold · -2%
- Help your teams get answers faster
- Heading 136 / 44 · Bold · -2%
- Help your teams get answers faster
- Heading 230 / 36 · Semibold · -1%
- Help your teams get answers faster
- Heading 320 / 28 · Semibold
- Help your teams get answers faster
- Body16 / 24 · Regular
- Help your teams get answers faster
- Small14 / 20 · Medium
- Help your teams get answers faster
06 — Brand name
Writing our name
In text, always write Foqal with a capital F and lowercase “oqal.” It's pronounced “focal.” The lowercase foqal appears only in the logo artwork.
Correct
- Foqal
- Foqal's AI agents
- foqal.io (web address only)
Incorrect
- FOQAL
- FoQal
- foqal (in sentences)
- Focal
- Foqal.io (as a company name)
07 — Voice & tone
How we sound
We help busy teams get unblocked. Our words should do the same.
Helpful first
Lead with what the reader can do or gain. Every sentence should earn its place.
Clear, not clever
Plain language over jargon. If an IT lead and a new hire can both follow it, it works.
Confident, not loud
State outcomes with specifics. Skip hype words and exclamation points.
Human
Write like a teammate in Slack — warm, direct, and respectful of people's time.
We say
“Foqal answers employee questions in Slack and Teams, so your IT team can focus on the work that needs them.”
We avoid
“Foqal's revolutionary, next-gen AI synergizes your helpdesk paradigm!!”
08 — Co-branding
Partner & integration lockups
When showing Foqal alongside a partner or integration, place the logos side by side, separated by a thin vertical rule. Match their visual height, keep clear space around both, and follow the partner's own brand guidelines for their mark.
- Don't combine our icon with another mark to create a new logo.
- Don't imply a partnership, endorsement, or certification that doesn't exist.
- Building an integration or marketplace listing? Use the brand icon as your app tile.
09 — Downloads
Download logo files
Use SVG for web and print — it stays sharp at any size. Use PNG (transparent background) for slides, documents, and tools that don't accept vector files.
Logo
The brand icon with the foqal wordmark. Use this whenever space allows.
Need something else?
For press inquiries, co-marketing, or a use not covered here, contact our team. The Foqal name and logo are trademarks of Foqal, Inc.